Breeding better futures
SOLNUA – NEW BRAND CREATION
Soluna — formerly NCBC — is the powerhouse behind Ireland’s national cattle breeding programme and one of the world’s most advanced AI-driven livestock genetics companies.
Its mission is clear: to help farmers build healthier, more resilient, climate-smart herds that keep cattle farming both sustainable and profitable.
The ask of us was to deliver a complete rebrand from the ground up — We developed a rigorous, farmer-first strategy which we then brought to life with the new Solnua name, visual identity and a highly relatable B2B communications platform.
The result is an unapologetically farmer-focused brand, anchored by a commanding message that blends proven scientific expertise with trust and warmth.
This new brand is a step change for us - giving us the authority to lead at home, the credibility to compete globally, and a clear north star for our ambitions. Dynamo impress with sharp strategy, seamless delivery, and creative that drives impact.
Our role
Brand strategy
Visual identity design
Tone of voice
Brand world design
Guidelines
Brand Guidelines
