Striking the balance

THE SEXTON SINGLE MALT - brand RELAUNCH

The Sexton Single Malt had reached a very interesting place in its short history. The brand had experienced steady organic growth which research told us was very much down to the brand's highly distinctive bottle design. What a lot of our potential customers didn't get was that the liquid inside the bottle was equally exquisite. It was time to shout about what’s in the bottle, so we created a platform that celebrates exactly that- All style. All substance.

Our role

Advertising strategy

Creative ideation

Visual identity

Digital production

Sound mix

Finished art

The output of this fantastic collaboration with our partners at Dynamo is premium, engaging and perfectly captures the essence of our brand.

MICHAEL COCKRAM | GLOBAL MARKETING DIRECTOR OF PROXIMO SPIRITS