Get pulses racing
GOFFS – ALWAYS-ON THOROUGHBRED AUCTION PLATFORM
Goffs — one of the world’s top three thoroughbred auctioneers — faced a challenge: in a digital age, how do we unlock the buying and selling of elite performance horses outside traditional sale dates?
The solution, GoffsGo, an always-on trading platform that gives vendors and buyers the freedom to transact anytime, anywhere.
Our brief was to the point: Make it real!
We developed the strategy and created an entirely new brand world — from naming and visual identity to the digital experience and a media-rich launch campaign. The result? A beautifully simple, always-on sales platform, underpinned by the authority and trust of the internationally respected Goffs brand.
.gif)
Our role
BRAND STRATEGY
NAMING
VISUAL IDENTITY DESIGN
BRAND WORLD DESIGN
CAMPAIGN CREATION
Dynamo brought the concept of GoffsGo to life. They helped generate a clear pathway from concept to launch and created a modern brand that stood out. We are delighted with the end product.
