Inspiring generations, 
one story at a time

EASON - CHRISTMAS ADVERTISING CAMPAIGN

Eason, Ireland’s oldest and most loved bookseller, has always been a familiar presence in the run-up to Christmas. Traditionally, their  campaigns took a tactical approach, focused purely on the season's best-sellers.

But Christmas is about magic, not just memoirs — and the sparkle had been missing. While online warehouse retailers battled on price and convenience, none could match the sensory nostalgia of a frosty O’Connell Street, the gleam of the iconic clock, or the bustle of late-night Christmas shopping in Dublin.

So, we transformed this uniquely Eason experience into an emotional advantage, creating a story that celebrates the power of storytelling itself — and how it brings people closer together [especially at Christmas].