Joy on your way
DAA - ARI BRAND STRATEGY & VISUAL DESIGN OVERHAUL
As one of the world's most dynamic travel retailers, Aer Rianta International (ARI), at 75 years old, was ready for change. Based on a simple insight - that the buzz of the journey only truly begins once at duty free — we created a vibrant new identity and proposition that really elevated the travel experience.
Our role
Brand strategy
Visual identity
Tone of voice
Brand photography
Brand toolkit
In-store campaigns
From strategy through creative expression, the new brand celebrates our rich history and positions us to become the world’s favourite airport retailer. We’re so happy and excited for the journey ahead.
